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Beer sales to rise during cup
Beer sales are expected to rise by up to six percent during the 2010 Soccer World Cup, SA Breweries (SAB) says.
While it was difficult to predict how much extra beer would be consumed, it was estimated that SAB would sell an additional 100,000 hectolitres of beer during the five-week World Cup period.
This equates to about 20 million 500ml beers or 30 million 340ml beers.
“This is over and above normal consumption during the June/July period,” SAB 2010 marketing manager Alastair Hewitt said in a statement.
“We are preparing for an increase in beer sales of about four percent to six percent.
“Our plans are in place to accommodate this increase, so football fans can relax, there will be plenty of beer,” said Hewitt.
