Photo reblogged from b-elle with 3 notes
no-5:
maybe one of these will make me feel happier about going back to school
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London cans its Pride
One of the world’s oldest brews is jumping on one of craft beer’s newest trends. Fuller’s London Pride will soon be available in 11.2 oz cans.
The storied pale ale from across the Pond was previously served in glass bottles and 16.9 oz aluminum packages, but the brewery bent to consumer demand and released its wonderful, warming liquid in smaller vessels.
There’s also financial logic behind the decision:
“And distributors know, nearly twice as many cans can be shipped over bottles for the same price,” Jeff Coleman, president of Paulaner HP USA, the official U.S. importer of Fuller’s, said in a release. “With the soaring cost of fuel and freight, today’s can technology and the added quality protection cans provide from UV light over glass bottles, import beer in cans has become and will continue to be very fast growing segment of the import category,”
Welcome to the can-volution.
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Favorite picture of the weekend
Link reblogged from chilled. with 5 notes
Beer Bottle Designs: 10 Brilliant Beer Bottles and Cans →
ipen:
Beer Bottle Designs | In a market dominated by Anheuser Busch and Miller-Coors, finding beauty in beer is a difficult task. Far beyond the industrialized world of Big Beer, a large and growing group of independent breweries are not only investing in fine, hand-crafted beer, but in sensible design practices as well. To show just how beautiful beer can be, we’ve scoured the beer world for 10 truly brilliant examples of beer bottle designs. Okay, so we threw in a couple cans as well– but we guarantee the beer lover in you will be entirely satisfied. Cheers!
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Bad Attitude: the first canned “Italian” craft beer
In the craft area at the recent Pianeta Birra fair held in Rimini, there was a big yellow stand, furnished in an original way (there was even an area for live music) with a name never heard before: Bad Attitude. I did not realize it was a brave new craft beer venture and like many others, I didn’t care about them since Manuele Colonna pointed me out that at the stand there was Lorenzo Bottoni - old acquaintance of mine related to Piccolo Birrificio di Apricale – and that detail was enough to draw my attention. I never imagined that I was going to discover the most interesting news of the whole event.
Bad Attitude is the mark of a canned craft beer, which will be launched on the market soon. In the title of this post I used quotation marks to identify their nationality because formally Bad Attitude is Swiss: it is produced at the plant of the Birrificio Ticinese, located in Stabio, a small town in the Ticino canton. However, for cultural reasons and for geographical proximity we can consider it an Italian beer in every respect.
Yeah!!!! Nat Jenkins!!
Photo reblogged from Natalie Loves It
I got this AMAZING invention for a sweet friend of mine for Christmas! From URB
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Cans are the new bottles in the world of beer
In the craft beer world, cans are quietly replacing bottles as the container of choice. According to 21st Amendment Brewery Brewmaster Shaun O’Sullivan, not only is it cheaper to manufacture cans, but they’re also more energy-efficient to produce, more easily recyclable, more compact once used, lighter, more portable, and keep the beer longer than glass.
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